Florence Wilcock Hello my name is Florence, I am an obstetrician with thirty years of experience working in NHS maternity services.
I have a special interest in improving women’s experience of maternity care working with midwives to support women with personalised birth preferences. I am also the lead obstetrician for Perinatal mental health and have a joint clinic with perinatal mental health colleagues. I am also the link consultant for our homebirth team & have a joint clinic with our consultant midwife. I am a member of my local Maternity Voice Partnership.
I co-chaired the London Maternity Voices Strategic group supporting co production in maternity services across London 2013-20 being responsible for the innovative Maternity ‘Whose Shoes’ co production workshops piloted across London in 2014. As a result I co-founded #MatExp with Gill Phillips; a grassroots movement of women, families and staff caring for them working together to improve maternity services. The workshops have been a tremendous success being used by more than fifty maternity services and still being used today. I am now a clinical representative on the RCOG women’s network.
In 2020 I started my podcast TheObsPod to try and demystify obstetrics and help both maternity staff and families going through maternity care understand a bit more about the role of the obstetrician. The podcast covers a wide range of subjects from common clinical topics to stories about my working life.
In Aug 2022 I gave a TEDxNHS talk ‘Birth Should be Special’ to a live audience. When launched on YouTube in Feb 2023 my talk was listed in the top ten global most downloaded TEDx talks of February with over 41, 000 views.
If you have enjoyed my talk I’d love to hear from you I can be found on Twitter @FWMaternity @TheObsPod as well as Instagram @TheObsPod or email me TheObspod@gmail.com