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Midwifery-led care is an important focal point for promoting quality and continuous delivery of services through a women-centric approach. The project aimed at harnessing the knowledge, skills, and compassionate care of midwives during peri-conception period, the intervention was conducted in four districts of India. Integrated voice response system (IVRS) was used as an aid for counselling of community health workers, newly married, and pregnant women by midwives. Around 6000 Midwives were trained on pre-conception, maternal and newborn care. The project witnessed an increment in knowledge score of midwives by 63% from the baseline. In addition, they received over 24000 calls from workers and community in 15-month period of implementation. IVRS has also enabled a 24X7 availability and accessibility of key reproductive health information/expert advice to young couples at zero cost, from their homes. mHealth has the potential to provide real time mentoring, counselling support and reaching the unreached.